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10 Tips for Making a Profit in Japan

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By: Jamie Matusow

Editor-in-Chief

Anyone who’s done business in Japan knows there’s nothing like it in the world – but it has specific needs that every brand should be addressing, according to Kathryn Sloane, director of growth at SGK.

Sloane came up with this short list of tips for marketers in Beauty Packaging’s Expert View: 10 Ways to Make your Brand More Desirable to Japanese Shoppers – and More Profitable.

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